Diagnosing Scam Pharma, Part 3 - It Has a Mermaid on It - It Must Be Okay!
Diagnosing Scam Pharma, Part 3 - It has a mermaid on it - it must be okay!
0:00 Introduction
0:15 Fountain of Youth Eye Drops
1:48 Regener-Eyes
3:00 Summing up these two products (mermaid vs Regener-Eyes)
4:00 How the box evolved
4:50 Re-Branding
6:07 Medical Magic Marketing
6:39 Introducing d-MAPPS ™ (A recipe for pound cake that includes ketchup and kitty litter?)
7:10 Regener-Eyes - What’s in it? - The phone call
8:39 DrB’s fantasy conversation with a Key Opinion Leader (ref: Placentas from Strangers Part 2)
10:33 Regener-Eyes - What’s in it? - The email (and what will cause the FDA to lose its collective mind)
11:28 DrB and Rebecca, late in the evening
13:08 Dilution - “It’s a trade secret”
13:37 It’s nice to be noticed.
14:21 Be smart. Believe real science.